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Alicia Dyksterhouse
Alicia Dyksterhouse
Summer is all about fun in the sun—poolside parties, selfies, and endless get-togethers. But in the rush of all the excitement, lash appointments can fall to the wayside. That’s why we launched the ‘Amazing Lash Summer’ campaign. Our goal? To remind everyone that with lash extensions, you can get up and glow effortlessly, no makeup required. Forget the heavy makeup routines—and stay polished 24/7, so you can be ready for anything.
We launched a fully integrated omnichannel campaign across print, organic social, email, and paid media. Seasonally relevant and on-trend assets set this campaign apart from our evergreen branding, capturing attention with fun, engaging messaging. The campaign reinforced the benefits of lash extensions, keeping consumers excited about looking flawless all summer.
Creative Director | Alicia Dyksterhouse