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Alicia Dyksterhouse
Alicia Dyksterhouse
As the lead on the reimagined brand identity for Amazing Lash, I spearheaded the development of a fresh, modern aesthetic that resonates with our target demographic and stands out in a competitive landscape. By leveraging insights and data, I crafted a premium look and feel that reflects the essence of the brand. I organized and directed a comprehensive brand photoshoot, resulting in a robust library of high-quality content and assets, including both photography and video. This strategic revitalization positions Amazing Lash as a leader in the industry and showcases our commitment to excellence.