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Alicia Dyksterhouse
Alicia Dyksterhouse
This award winning Kroger program for Extra Gum in partnership with the USO drove record sales and brand loyalty for 2 consecutive years. It combined the objectives of the retailer and brand in a way that connected with shoppers on a deep level. It delivered on the Extra Gum brands emotional campaign in support of the USO, reigniting the category and brand in the minds and hearts of Kroger shoppers.
Creative Director | Al Zapata
Senior Art Director | Alicia Dyksterhouse
2016 Silver Reggie
2017 Silver Effie