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Alicia Dyksterhouse
Alicia Dyksterhouse
As Creative Director, I led the team in the rebrand of Fitness Together, collaboratively crafting a refreshed brand identity grounded in demographic and strategic insights. Together, we developed a comprehensive brand book and style guide that shaped the updated design, functionality of the website, and all marketing assets. This team effort revitalized the brand’s presence, aligning it with its target audience and positioning it for continued growth.