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Alicia Dyksterhouse
Alicia Dyksterhouse
As Creative Director at WellBiz Brands, I helped to led the successful launch of skincare services at Elements Massage. The creative seamlessly integrated holistic wellness messaging, staying true to the brand’s identity while expanding into therapeutic facials and skincare. We partnered with Sanitas, a skincare line renowned for its results-driven, esthetician-backed products, to create an immersive, personalized client experience.
The launch exceeded expectations, doubling revenue goals, increasing retail sales, and boosting memberships. With cohesive marketing across all channels, we positioned Elements as a one-stop shop for mind, body, and skin wellness, reinforcing the brand’s commitment to therapeutic care.
SOCIAL MEDIA