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Alicia Dyksterhouse
Alicia Dyksterhouse
Pantene ProV introduced an exciting campaign at Costco to spotlight their exclusive Advanced Collection shampoo and conditioner. This initiative focused on showcasing the collection's superior formula, boasting 3x the antioxidants, which enhances hair health and imparts a stunning shine. By employing captivating and premium lifestyle imagery, the campaign successfully grabbed the attention of Costco shoppers, inviting them to experience the remarkable benefits firsthand. This strategic approach not only disrupted the typical shopping experience but also encouraged product trials, strengthening brand alignment with quality and care. As a result, Pantene ProV fortified its reputation as a leader in hair care, securing its place as a must-have product within Costco's discerning customer base.
Pantene Print ads
Created a series of print ads to highlight Pantene’s unique advanced collection line only available at Costco.