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    <loc>https://www.aliciadcreative.com/contact</loc>
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    <lastmod>2026-05-31</lastmod>
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    <loc>https://www.aliciadcreative.com/about</loc>
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    <lastmod>2026-10-26</lastmod>
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    <loc>https://www.aliciadcreative.com/resume</loc>
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    <lastmod>2026-06-07</lastmod>
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  <url>
    <loc>https://www.aliciadcreative.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-10-29</lastmod>
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  <url>
    <loc>https://www.aliciadcreative.com/work/fitness-together-find-your-strength</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/1788206078385-81MWK4SMBYD4L24JVCGW/FT%25252BPosters.png</image:loc>
      <image:title>WORK - Fitness Together</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/cc6c4b30-7d54-484f-ba8e-6362650d8817/FitnessTogetherFlyer.jpg</image:loc>
      <image:title>WORK - Fitness Together</image:title>
      <image:caption>Local marketing collateral gives franchise studios a ready-to-use tool to drive consultations in their communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/3c658f8d-d65f-410f-91f0-cce50e231f88/FitnessTogether+Social+Grid.png</image:loc>
      <image:title>WORK - Fitness Together</image:title>
      <image:caption>A social system that pairs authentic coaching moments with platform messaging and clear offers, keeping the brand human, encouraging and conversion-ready.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/f026889a-528a-4700-a09c-f39ca967e943/Fitness+Together+Website.png</image:loc>
      <image:title>WORK - Fitness Together</image:title>
      <image:caption>The homepage leads with motivation over workouts and guides visitors toward booking a free consultation.</image:caption>
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      <video:title>WORK - Fitness Together</video:title>
      <video:description>WORK - Fitness Together</video:description>
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    <video:video>
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      <video:title>WORK - Fitness Together</video:title>
      <video:description>WORK - Fitness Together</video:description>
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  <url>
    <loc>https://www.aliciadcreative.com/work/barre3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/c55b5259-286f-4e64-8d41-4100c3d8b2ba/Barre3+emails.png</image:loc>
      <image:title>WORK - Barre3</image:title>
      <image:caption>A launch-to-countdown email series explains how the reward works, celebrates progress and builds urgency as the deadline approaches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/86546558-7856-4a03-a864-bbce7943e83f/Barre3+social.png</image:loc>
      <image:title>WORK - Barre3</image:title>
      <image:caption>A social system mixes how-it-works explainers, motivational moments and countdown posts to keep members engaged throughout the month.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/a36c6d11-5aed-4732-b422-1867dc7671e3/BANNER.png</image:loc>
      <image:title>WORK - Barre3</image:title>
      <image:caption>Web and app banners drive class bookings with a clear offer and consistent campaign branding.</image:caption>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.aliciadcreative.com/work/drybar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/8c29c088-e0cd-4d2b-8e21-86897b8fb861/Drybar-OOH.jpg</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>A bold, simple OOH execution puts the platform front and center. 12 signature styles. Endless possibilities. invites passersby to see a blowout as the start of something.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/7041d6e3-1a49-4ab5-8a65-b339c3f2b523/Drybar-Inshop-Posters.jpg</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>In-shop posters bring the campaign into the guest experience, reinforcing signature styles and encouraging guests to try something new while they’re in the chair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/cd2069cb-9d91-4b30-8d57-149190b284db/Direct+mail+collage.png</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>New-guest and promotional direct mail drives first visits and repeat bookings with clear offers, including first-blowout savings and limited-time blowout bundles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/cc1b85e8-2dfb-40ea-aa59-aa7eefd0f8da/Drybar-Social-Stories.jpg</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>A three-frame Stories sequence moves from service to product to finished look, giving guests a quick, thumb-stopping reason to book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/b44d8a3d-e46d-4282-9343-f22637ecfea6/Drybar-Emails.png</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>A lifecycle email system that turns one blowout into an ongoing routine through heat protection, scalp add-ons, special-occasion styling, take-home product and membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/047a4955-bd32-4c93-bf94-23e6bfce5034/DB_photobreak.png</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>I directed lifestyle photography that captures Drybar’s warmth and energy, with real stylist-and-guest moments that flex across social, CRM, in-shop and OOH.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/04300ea1-2877-479a-9529-18a9d324d113/Drybar-Social-Grid.jpg</image:loc>
      <image:title>WORK - Drybar</image:title>
      <image:caption>An organic social grid balances brand personality, product and service moments, keeping Drybar’s signature optimism consistent while giving the feed fresh energy.</image:caption>
    </image:image>
    <video:video>
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      <video:title>WORK - Drybar</video:title>
      <video:description>WORK - Drybar</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/goondness-knows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/5d188477-0dd8-4fbd-ba33-4f438aa83fb9/Goodness-knows-OOH.png</image:loc>
      <image:title>WORK - Goodness Knows</image:title>
      <image:caption>City-specific billboards turned everyday Seattle moments, like the morning latte and the daily commute, into a playful “Hey, good for you,” with the pack front and center to connect awareness to shelf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/65c4753f-f01c-4196-982c-e40d2a360817/Goodness-Knows-Wall+Billboard.jpg</image:loc>
      <image:title>WORK - Goodness Knows</image:title>
      <image:caption>Street-level posters brought the campaign closer to the sidewalk, inviting passersby to get to know goodness and pointing them to a Seattle-specific site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/eb55b214-df0d-4136-b2db-4209c432f422/GK_OOH.png</image:loc>
      <image:title>WORK - Goodness Knows</image:title>
      <image:caption>Street-level posters brought the campaign closer to the sidewalk, inviting passersby to get to know goodness and pointing them to a Seattle-specific site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/88c1eb8e-cf87-49cf-b754-2d3ba93d6d40/IMG_0097-1.webp</image:loc>
      <image:title>WORK - Goodness Knows</image:title>
      <image:caption>Branded totes on bike-share bikes and at community events met Seattleites where they already make good choices: on two wheels, with the city as the backdrop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/8d5fbf13-8742-4ebd-bee9-c267e7263d9b/Coasters.png</image:loc>
      <image:title>WORK - Goodness Knows</image:title>
      <image:caption>Coasters in local breweries and cafés brought the brand into Seattle’s social scene with a wink, “Enjoying a local brew? Hey, good for you,” while the flip side spelled out the better-for-you benefits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/3ccabd0b-925d-4788-b289-71fa6a453a92/Packaging.png</image:loc>
      <image:title>WORK - Goodness Knows</image:title>
      <image:caption>Claims-forward shopper panels and pack design made the benefits easy to read at shelf, from real fruit and whole nuts to 150 calories and zero guilt.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/e79b4c9a-d63f-4e70-b1f8-a3949ec0009c/playlist.m3u8</video:content_loc>
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      <video:title>WORK - Goodness Knows</video:title>
      <video:description>WORK - Goodness Knows</video:description>
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  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/radiant-to-the-rescue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/aed7121a-0f58-49e9-a107-2952be5f51ef/RW_Rescue_billboard.png</image:loc>
      <image:title>WORK - Radiant to the Rescue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/1d8ef800-9eb2-4025-928e-cf2bbdbc2fdc/NEW_RW_Rescue_collage.png</image:loc>
      <image:title>WORK - Radiant to the Rescue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/845b00c9-99b2-4a83-b404-1baffb34a17f/NEW_RW_Rescue_website.png</image:loc>
      <image:title>WORK - Radiant to the Rescue</image:title>
    </image:image>
    <image:image>
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      <image:title>WORK - Radiant to the Rescue</image:title>
    </image:image>
    <image:image>
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      <image:title>WORK - Radiant to the Rescue</image:title>
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  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/kraft-anything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/b903f855-d454-4026-a062-091f2dd5fb3e/Kraft-Anything-Dressing_Ranch.jpg</image:loc>
      <image:title>WORK - Kraft Anything Dressing</image:title>
      <image:caption>Bold, food-forward posters showed dressing going far beyond salad, from roasted veggies to steak, inviting shoppers to think outside the salad bowl.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/33cec3aa-041f-44ad-9a5e-b8b289f23b4a/Kraft-Anything-Dressing_Catalina.jpg</image:loc>
      <image:title>WORK - Kraft Anything Dressing</image:title>
      <image:caption>Bold, food-forward posters showed dressing going far beyond salad, from roasted veggies to steak, inviting shoppers to think outside the salad bowl.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/a9ea196b-ffcf-42d7-aff4-6dedfab8cf06/Kraft-Anything-Off-Site-Media.png</image:loc>
      <image:title>WORK - Kraft Anything Dressing</image:title>
      <image:caption>Retailer-specific banners paired each flavor with craveable, unexpected dishes and a clear path to purchase at Target, bringing Anything Dressing to life where shoppers were already planning meals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/80285d66-f9d4-42d5-a2b8-d49b50550a49/Kraft-Anything-Dressing_Social+Media.jpg</image:loc>
      <image:title>WORK - Kraft Anything Dressing</image:title>
      <image:caption>A flexible vertical banner system gave every flavor its own color and attitude, from Pour on the awesome to Gives veggies maximum deliciosity, with a consistent layout built for quick reads and easy shopping.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/packaging-samples</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/7f0f0316-23ba-48f1-8d2c-60d131beae75/Verdant+Packaging_Inside+Image.png</image:loc>
      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/ef45b877-cd34-46ed-9bb1-d753ac6bc775/SETUP01_067.png</image:loc>
      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/1788637829578-1EE1797DS9WHDI1F63UU/SETUP01_039.png</image:loc>
      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/cf5aef9a-4bae-4144-8874-aa196bc43ff0/hair.png</image:loc>
      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/e8fa25b7-f1c5-41a3-8102-ae0f426c6ed0/skincare_.png</image:loc>
      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
    </image:image>
    <image:image>
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      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/fbd181ce-f7c7-481b-8444-9f76fdec54b9/Verdant_BodyWash.png</image:loc>
      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
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    <image:image>
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      <image:title>WORK - Packaging &amp; Retail Systems</image:title>
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    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/90378d5a-fc57-413c-85bb-84049edf6071/10729_AmazingLash111219_TattooPenMain.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/38e415ac-5c5b-4db8-8d73-cf06da7dca94/11062_AmazingLash111219_GroupRedMain.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/arcadia-homes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/9df3357d-7b59-4363-8fcd-601a4e694a06/Arcadia+Brand+BookNEW.png</image:loc>
      <image:title>WORK - Arcadia Homes Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/4aad7883-78d1-4335-b574-59faf133dcf0/FullSite.png</image:loc>
      <image:title>WORK - Arcadia Homes Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/5bcdf126-deb0-4ced-aa69-7914051ef71d/website+mock.png</image:loc>
      <image:title>WORK - Arcadia Homes Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/1789756675850-GVUEPUAX7DWVH2R4N74E/cover%2Bletter.png</image:loc>
      <image:title>WORK - Arcadia Homes Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/d4b78877-7f46-4b32-8bcc-32575998a15a/Perspective+Business+Cards+MockUp+2.png</image:loc>
      <image:title>WORK - Arcadia Homes Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/a1376975-9c67-4b9f-8001-517ba158dcc0/ArcadiaHomes-Kitchen.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/d41de204-6a98-41d5-b00b-9d14a7d0b8d3/ArcadiaHomes-Living+Room.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/5016a603-072f-4ba5-a506-6a6d3041ba09/ArcadiaHomes-Bathroom.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/skiptown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/9c034429-c62b-4580-9c0b-6d2b85c973f9/Skiptown+Key+Visual.jpg</image:loc>
      <image:title>WORK - Skiptown</image:title>
      <image:caption>The campaign’s anchor creative pairs bold, future-focused typography with Skiptown’s playful spirit, framing the brand as a business opportunity first and a pet brand second.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/c9ec1cc4-47b1-4c02-8ed7-275d5cec46bb/Skiptown-Website.gif</image:loc>
      <image:title>WORK - Skiptown</image:title>
      <image:caption>The franchise site turns Build What’s Next into a clear path for prospective owners, moving from vision to the Skiptown advantage to available markets and a single call to action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/4711e5fb-c287-458f-b22b-62bc5814383f/SkiptownSocial.png</image:loc>
      <image:title>WORK - Skiptown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/3b8038e9-9d93-40aa-80fa-e82cf852f0c8/Skiptown+Dog+Walking+image</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/radiantwaxing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/92f10a99-2f92-42f3-b51e-f295d4850220/New_RW_OOH.png</image:loc>
      <image:title>WORK - Radiant Waxing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/56554f42-0d5a-43f3-a0e9-cb8274970cfd/RW2.png</image:loc>
      <image:title>WORK - Radiant Waxing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/1d3d3be5-1855-41c6-8d0a-a0125a4fab67/RWEmails+%281%29.png</image:loc>
      <image:title>WORK - Radiant Waxing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/a6290c01-30c8-4156-b447-10e554c46d92/RW+social_NEW.png</image:loc>
      <image:title>WORK - Radiant Waxing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/dedd2430-cab1-4e8d-baac-ac8d3319fd8b/RW+wesbite+%282%29.png</image:loc>
      <image:title>WORK - Radiant Waxing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/445344ea-629b-4ee8-96d9-d658dd966f07/RW+Style+Guide.png</image:loc>
      <image:title>WORK - Radiant Waxing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/6f94be7b-fd64-4cdb-afed-a7cd2054b9d1/RadiantWaxing-Own+Your+Bold+-+Key+Visual.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/elementsmassage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/a5a44911-17f5-4b53-bb81-03f228126dd9/Elements-Massage-key-visual.jpg</image:loc>
      <image:title>WORK - Elements Massage</image:title>
      <image:caption>The campaign’s anchor creative brings skincare into the Elements story while keeping the calm, restorative tone guests already trusted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/fd05eebf-ea2a-43de-8363-97f0b99d91e6/Elements-Massage-OOH.jpg</image:loc>
      <image:title>WORK - Elements Massage</image:title>
      <image:caption>A four-panel wall introduces the full service mix at a glance. Massage and skincare are paired with the platform line, so whole-body wellness reads in seconds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/1c04780e-2839-42c1-8867-f358d2727273/Elements-Massage-website.jpg</image:loc>
      <image:title>WORK - Elements Massage</image:title>
      <image:caption>The homepage redesign leads with whole-body wellness and gives massage, stretch and skincare equal weight, making cross-service discovery part of the booking journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/c4f66858-f273-4954-b367-0981a45843d8/Elements-Massage-social-content.jpg</image:loc>
      <image:title>WORK - Elements Massage</image:title>
      <image:caption>A flexible social system rotates service-specific posts with platform messaging. It builds awareness of newer offerings like skincare and stretch while keeping massage front and center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/9c0b104e-a69d-47c4-bb12-3455140cbdc2/Elements-Massage-emails.jpg</image:loc>
      <image:title>WORK - Elements Massage</image:title>
      <image:caption>Lifecycle emails extend care beyond the visit with testimonials, at-home skincare, recovery tips and stretch add-ons. They encourage repeat visits, cross-service trial and membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/e088c769-97c1-467d-ac5c-421330408afe/Elements-Massage-Photo-Library.jpg</image:loc>
      <image:title>WORK - Elements Massage</image:title>
      <image:caption>I set the photography direction for the platform: warm, natural, hands-on moments that give massage, stretch and skincare equal weight. The imagery was curated and art directed to feel cohesive across every channel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliciadcreative.com/work/amazing-lash-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/f047c713-bc81-4b8a-a9a5-28f8e9cc22de/amazing-lash-brand-guidlines.jpg</image:loc>
      <image:title>WORK - Amazing Lash Studio</image:title>
      <image:caption>Brand guidelines for Amazing Lash Studio: a polished system of soft neutrals and a vivid rose accent, paired with confident typography and inclusive, real-guest photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/eee7bb4a-4a25-4cdd-a1c1-e423b7f9d886/amazing-lash-out-of-home.jpg</image:loc>
      <image:title>WORK - Amazing Lash Studio</image:title>
      <image:caption>Amazing Lash Studio billboard: ‘Design a uniquely you look’ with three models</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/bf01c000-d1f0-46e6-8514-e514aa9cae42/amzing-lash-windows-posters.jpg</image:loc>
      <image:title>WORK - Amazing Lash Studio</image:title>
      <image:caption>Two Amazing Lash Studio window posters in a storefront: the left reads “Design a look tailored to you,” and the right reads “Beauty that’s uniquely you. Book your look at amazinglashstudio.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/fe8f2789-f1da-4ae0-8272-940d0472b663/amazing-lash-social-stories.jpg</image:loc>
      <image:title>WORK - Amazing Lash Studio</image:title>
      <image:caption>Instagram Stories for Amazing Lash Studio: close-cropped, real-guest portraits paired with bold, simple messaging and clear calls to action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/92d4c578-8879-40ad-a53c-d5250d13b16d/amzing-lash-social-content.jpg</image:loc>
      <image:title>WORK - Amazing Lash Studio</image:title>
      <image:caption>Social feed content for Amazing Lash Studio: a mix of portrait-led posts and typographic tiles that keep the brand’s voice personal, confident, and consistent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/759a7e15-3ef4-404c-861f-e88824bc4933/amazing-lash-email-content.jpg</image:loc>
      <image:title>WORK - Amazing Lash Studio</image:title>
      <image:caption>Email campaign designs for Amazing Lash Studio: hero portraits, clear service storytelling, and aftercare guidance, all built on the brand’s blush-and-charcoal system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cb9b7c05b8c7e79590cd0/e24dc28c-d28a-43a5-96bf-dca9e7e658c0/Amazing-Lash-Close-Up-Beauty-Image.jpg</image:loc>
    </image:image>
  </url>
</urlset>

