Created Verdant, a clean beauty concept designed to appeal to Costco's next generation of shoppers. Inspired by thoughtfully curated botanical ingredients, the brand pairs a minimalist visual identity with premium skincare, body care, and hair care products that feel fresh, modern, and accessible.
Developed packaging and product copy for Radiant Waxing’s 15-product retail collection, creating a cohesive system across bottles, boxes and wipes. The designs were crafted to maximize shelf presence, communicate product benefits clearly and reflect the brand’s playful, clean beauty aesthetic.
Partnered with a packaging agency to help evolve the Amazing Lash cosmetics line into a more cohesive, retail-ready extension of the master brand. We developed a scalable visual system that created clear recognition across the full assortment, while giving each category its own distinct role within the lineup.
A consistent master-brand foundation tied the collection together, with intuitive sub-systems for skin, eyes and brows that made products easier to shop, navigate and expand over time. The result was a more polished, unified product presence designed to stand out both on shelf and online.
A scalable system that made the collection easier to shop—and unmistakably Amazing Lash.
