ALICIA DYKSTERHOUSE

With more than 10 years in creative leadership roles, I’ve led teams, shaped brand vision, and guided creative across wellness, beauty, lifestyle, and consumer brands — building campaigns, evolving identities, and helping brands grow in meaningful ways. Backed by over 20 years in the creative industry spanning both agency and in-house environments, I bring a perspective that connects strategic thinking with the details that bring ideas to life.

I’m a hands-on creative director who believes the best work happens when strategy, storytelling, and execution are deeply connected. From mentoring teams and directing campaigns to building scalable brand systems, I love creating work that feels thoughtful, elevated, and effective.