THE CHALLENGE
Amazing Lash Studio needed a more premium, distinctive expression that reflected the artistry behind its lash and brow services. Its existing look relied on overly retouched, disconnected beauty photography.

THE IDEA
We made personalization the brand’s point of view. Beauty Tailored to You celebrated each client’s features and individuality through a modern, aspirational expression.

MY ROLE
As Associate Creative Director, I led the brand evolution from strategy through launch, shaping the campaign concept, visual identity, messaging, and design system. I also art directed a photo shoot and production partners to create inclusive, polished, natural-feeling photography.

THE IMPACT
The work created a cohesive experience across digital, social, CRM, in-studio, franchise, and out-of-home channels—and a clearer, more elevated way to express the customization at the heart of the service.