Kraft wasn’t just a salad dressing anymore. With a refreshed look and a broader point of view, Kraft Anything Dressings invited shoppers to see the bottle in their fridge as the ultimate condiment—made for salads, sandwiches, snacks and whatever else could use a little less boring.

Working alongside TBWA, Integer helped bring the new direction to life in-store. Bold product presence, craveable food and irreverent messaging turned the packaging update into more than a new look: it was an invitation to open your mind when you open your fridge.