Move More. Save More.
Seasonal Engagement Campaign

Developed to boost class bookings during a seasonally slower period, the Move More. Save More. campaign encouraged members and guests to build consistency through movement. By rewarding every class visit with an increasing discount on apparel and class passes, the campaign reinforced the connection between showing up, creating healthy habits, and earning meaningful savings. The integrated campaign spanned digital, email, social, and in-studio touchpoints to drive participation and engagement.