Radiant Waxing | Packaging Design
Developed a cohesive packaging system for Radiant Waxing's retail collection, creating a bold, shelf-ready identity that reflects the brand's clean, playful personality. Designed to appeal to a broad audience while clearly communicating product benefits, the collection delivers a consistent brand experience across in-studio merchandising and online sales.
Scope: Packaging Design • Product Copywriting • 15 Products (10 bottles, 4 boxes, 1 wipe)
Verdant | Brand Strategy & Packaging Design
Created Verdant, a clean beauty concept designed to appeal to Costco's next generation of shoppers. Inspired by thoughtfully curated botanical ingredients, the brand pairs a minimalist visual identity with premium skincare, body care, and hair care products that feel fresh, modern, and accessible.
Scope: Brand Strategy • Brand Naming • Packaging Design • Product Copywriting • Skincare, Body Wash & Shampoo
Amazing Lash Product Line
Partnered with a packaging agency to help evolve the Amazing Lash cosmetics line into a more cohesive, retail-ready extension of the master brand. We developed a scalable visual system that created clear recognition across the full assortment, while giving each category its own distinct role within the lineup.
A consistent master-brand foundation tied the collection together, with intuitive sub-systems for skin, eyes and brows that made products easier to shop, navigate and expand over time. The result was a more polished, unified product presence designed to stand out both on shelf and online.
