the future doesn’t sit still

OPPORTUNITY

Skiptown’s franchise story needed to move beyond “dog daycare franchise” and speak to the people the brand wanted to attract: entrepreneurial builders looking for a modern business with room to grow.

IDEA: Build What’s Next.

We positioned Skiptown as a forward-looking pet-care business for entrepreneurs ready to shape what’s next in their market. The campaign paired confident, future-focused messaging with a cleaner, more editorial visual direction—using bold typography and a cream, purple, and mint palette. Dogs remained part of the story, while the business opportunity took center stage.

MY ROLE

As a consultant, I developed the campaign positioning and messaging, shaped the visual direction, and provided ongoing feedback and creative direction to the partner agency.